A romantic atlas of the United States – Luke DuBois

In deze video vertellen kunstenaars over hun werk m.b.t. big data. Luke Dubois beschrijft tussen 3.20 en 4.47 hoe hij tot “A more perfect Union” kwam. Vrienden vonden dat hij op een datingsite moest. Hij had moeite met het profiel en besloot zich in te schrijven op 21 datingsites. Hij download 19 miljoen profielbeschrijvingen en analyseert deze op woorden die bij een bepaalde locatie van de profielen het meeste voorkomen. NewYork krijgt de naam ‘now’ omdat in de New Yorkse profielen dit woord het meeste voorkomt. Hij wilde de aard van de informatie veranderen. De informatie moest niet meer gaan over baan, inkomen en achtergrond, maar over ‘wat wil je doen op een vrijdagavond?” en “Op wie wil je verliefd worden?”

In een installation view laat hij 31 prints zien.

“Matching” an array of photographic images from the dating census in a video diptych, profile pictures are separated by gender and sequenced according to their Congressional District. The photos are aligned so that eyes in each portrait are centered. The faces flash by and blur, too quickly to recognize individuals, resulting in a gestalt impression of a dating pool and, by inference, American society as it presents itself as potential romantic interest.

A More Perfect Union: Kinky, 2011
A More Perfect Union: Shy, 2011
A More Perfect Union: Funny, 2011
A More Perfect Union: Lonely, 2011

“A More Perfect Union” looks at American self-identity through the medium of online dating services. Culling data from over twenty online dating sites, the work is organized according to the same heuristics as the U.S. Census, sorting dating profiles by Congressional District and subjecting the imagery and text to statistical analysis.In the series pictured above, maps of the entire country are colored in a ‘red-state/blue-state’ pattern, showing how different adjectives (such as ‘shy’ and ‘lonely’) are spread across the country among women and men.

Revealing a ‘dating lexicon’ of each state, DuBois built maps using the words provided by 16.7 million people describing themselves and those they desire. Comprised as a romantic atlas of the United States, each regional geography uses keywords from dating profiles in lieu of the city and town names.

result dubois: “Very few singles profiles are boilerplate. Everyone has a unique way of writing, or as specific activity they write about, or restaurants, or trips they’ve taken.”


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