Mashup

In het zoeken naar vormen voor meerduidigheid stuitte ik op ‘mashup’.

Mashup is a digital media file that contains any or all of the following: text, graphics, audio, video and animation, drawn from pre-existing sources, to create a new derivative work. Digital text mashups, for example, appear by the thousands every day as users of blogs and forums copy and paste text in posts and comments on their topics of interest. Video/audio mashups are a major portion of YouTube’s content.

Collage Tools: These online tools allow you to create your own mashup by integrating many different types of content into a single, portable format. These streaming “channels” can include photos, video, audio, text, RSS feeds and more. You can then place your collage or mashup on your web site, blog or social networking page where others can experience them.
Examples: Sprout.com, SplashCast

Social Media Release / Online Newsroom: These tactics represent more than just a regular press release or recent news section of a web site. They are press releases that include rich media such as photos (high resolution for print media, low resolution for web sites), audio, video, animation, bookmarks or other social tools. Posting these to your online newsroom provides readers and journalists with great content to link to, share, or use to write articles about your company easily.

Bron: http://xtremebrandmakeover.com/social-media-marketing-explained/

by Ann Fottler-Pierce – Writer, designer, research (in praktische zin en in visuele strategie) Boek Get Noticed – ebook


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